How did you get into music publishing?
I started working in the music publishing industry in the early 1990’s. I was finishing my college degree in social communication, when I was asked to provide maternity leave cover at Warner/Chappell here in Brazil. Fortunately, I was asked to stay on as the international department coordinator, responsible for overseas business. Since then, I have gone on to work at Sony ATV, BMG, Universal and Sony Music, always involved in copyright, negotiations, licensing, collecting societies, legal issues, synch licenses, contracts and so on.
What concerns do you have in your market?
For me, today’s main concern is the digital era we find ourselves in and the resulting economic impact on the whole creative chain; mainly composers and artists. Another important issue is the need for fresh legislation to cover the multiple new business models appearing.
How do you help the artists you work with?
I have my own company called Musica Copyright e Tecnologia and we provide services such as publishing administration to local artists. Our daily work on behalf of our clients focuses on sub-publishing deals abroad, synchronisation, registration, licensing, payments, income tracking, report analysis, societies and contracts.
What's a typical day like for you?
Well I am privileged in that I’m able to work in a job that I love. My day starts by reading the news and updating our Facebook group page with news about the market. Members of this group are professionals and students from Brazil and abroad. After that, I take care of my daily work and keep up-to-date with new developments that affect our industry, such as the multiple new apps, business models, start-ups, and different types of rights.
How is your relationship with your local collecting society?
We have nine public performance societies in Brazil. Some of these societies work on digital rights and mechanical, while others only focus on performance. I have a good relationship with all of them but I work more effectively with the two biggest ones: UBC and ABRAMUS.
How do you see your market evolving over the next ten years?
I see a challenging market with a lot of work needed due to a decrease in revenues. The digital era brought a lot of processing work and huge databases to an unprepared market. In short, there will be less money, less people and more expensive technology to cope with. To deal with this, professionals should be more engaged to bring better solutions to the market. They should also be open for change, new business and fresh opportunities.